Southern Oregon Wine Country

The Southern Oregon AVA exists in the southwest portion of the state, stretching 125 miles from south of Eugene to the California border, and 60 miles at its widest between the Cascade Mountain Range to the east and the Coast Range to the west. It encompasses Umpqua Valley, Rogue Valley, Red Hill Douglas County, and Applegate Valley appellations.

Southern Oregon has the oldest history of grape growing in the state. It dates back to 1852 with an early area settler named Peter Britt, who operated a winery in Jacksonville. Post-prohibition winemaking started in 1961 when vintner Richard Sommers migrated from University of California at Davis and founded Hillcrest Vineyards in the Umpqua Valley. Impressed with the diversity of growing conditions in this area, other winemakers began planting roots in the 1970s, resulting in a patchwork of vineyards growing both cool- and warm-climate varieties. Today, this winegrowing region continues to grow and turn out a great variety of high-quality wines. The appellation became official in 2004.

Throughout the vast region of Southern Oregon, there is a creative spirit that spreads beyond incredible winemaking. There is a thriving arts community that includes galleries, museums and a pair of award-winning festivals celebrating music and art: The Britt Festival in Jacksonville and The Oregon Shakespeare Festival in Ashland. The area is ripe with culinary endeavors, from artisan chocolate making (and the Ashland Chocolate Festival), to chef-owned restaurants serving wine-friendly food that highlights the area's bounty, including line-caught salmon, winter pears and award-winning cheeses. Southern Oregon is also home to North America's deepest lake, Crater Lake, Oregon Caves National Monument, mountains to ski and hike, beautiful public courses to golf, wilderness to explore and legendary rivers to fish and raft.